Digital Marketing / Internet Marketing / Online Marketing are one of the most used terms of the business now. However, it's sadly just a bunch of jargon for the majority of the people who hear it and use it in order to communicate their thoughts. What exactly is digital advertising and what part of it is vital for the business person? We are here to break it down for you in the simplest words possible.
Online Marketing is only marketing of your service or product onto digital platforms in order to hold onto your loyal customers in addition to boost your reach new potential target audience swiftly.
That's it. That is what Online marketing is. There are some further questions which require attention to solve your confusion; for example:
Is electronic advertising the same as social media marketing?
The answer is yes. Digital / Internet marketing is a wider concept when compared with social media marketing in the sense that, all social media platforms are available digitally i.e. through the internet. But, there are other platforms which come under electronic advertising other than social media marketing.
What are the concepts and platforms of electronic advertising?
The search engines that we use to seek our queries and requirements are in themselves a humongous platform for internet marketing. This idea is called"Search Engine Marketing" or SEM.
Search Engine Marketing is marketing of your product on search engines like Google and Bing by Yahoo. This platform is of extreme significance for businesses which are to a B2B market.
Another notion that comes under the wing of electronic advertising is"Search Engine Optimization" or SEO. Search Engine Optimization is a method of developing your site's content in a way that allows the search engine's algorithm to crawl and test your site efficiently. It's a means to get higher rankings in the search results on the search engine; assisting us to have a better hand at SEM.
SEO is a key necessity of every website owner as it helps you stand out among the sea of sites we see now.
Social Media Marketing is a theory that includes of campaigns developed to market your service or product on social media platforms like Facebook, Twitter, YouTube, LinkedIn, etc.. SMM is a great tool when it comes to goods that have a B2C section.
There is an intriguing concept called Re-marketing in Internet marketing which empowers us to reach out to the possible consumer base multiple times. It can be considered following your consumer on several different platforms, websites and showing your customized advertisement copy to them in order to keep reminding them about their trip to your website.
This also enables us to work on another factor named Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds etc..
However, for a fantastic digital / Internet marketing experience, a campaign has to be developed with all the aforementioned platforms.
How is digital advertising different from traditional marketing?
Digital Marketing is economical in terms of better achieve and results.
Internet Marketing lets you target specific audience based upon demographics, interest and devices.
Internet Marketing provides us factual information that can be statistically analysed. For instance, if a hoarding is marketing your goods, you have no clue how many people saw the hoarding, browse the articles and really became customers because of that hoarding. Nonetheless, in Digital advertising, say we run a campaign promoting the same solution, we can analyse the data produced by different marketing and advertising platforms that can show us just how many people saw the product, how many really became consumers and which customers came through which of the used platforms. This allows us to find glitches in our effort and work on it to make it more activity driven.
But should traditional marketing be stopped entirely?
Certainly not! Classic advertising, in actuality, paired with electronic marketing can give results superior than just traditional or electronic marketing.
However, one thing which people mistake about digital marketing is the fact that it can be done for free. It is accurate to an extent; however, to get the best outcome, digital advertising needs to have an independent budget. Money has to be set aside to be able to exploit all the opportunities that digital advertising has to offer to your business and its glorious future.